The Impact Of Social Media In India

The globalization of digital platforms and social media technologies is allowing people across the world to engage and share content online. India has been able to use social media to inspire social change. Social media has become a way for many citizens to voice their thoughts and opinions and to share information. Before social media erupted in India, the voices of many people were unknown or unheard. Now, anyone can become and advocate of information and ideas using blogs, social sharing and networking sites.

Social Change Through Social Media: Social media has given the people of India the power to spread perspectives on social issues, participate in digital activism, and to share important information. Mobile devices with internet have become a way for people to engage in social activism. Micro-blogging sites such as Twitter allows people to interact with one another faster as well as helps them obtain important information quicker than ever before. Breaking news can be shared faster through Twitter than the traditional media channels. Groups like Anna Hazare, a well known social activist group in India, are able to connect with many people in India as well as around the world thanks to social media. Anna Hazare  supporters use Twitter and Facebook influence society in the "India Against Corruption" campaign. The "India Against Corruption" Facebook page has over 90,000 "likes" along with thousands of others lending support on Twitter. Social media has given India to strength to take social activism to the next level.   

Social Media For Businesses: In India, 8 out of 10 people use the internet to research information on car brands and products before making a purchase. More and more businesses in India are using social media marketing because it is low cost and it can reach a much greater audience than the traditional methods of marketing. Samsung is an example of a company that is thriving in India due to social media marketing. Many households in India have reported that they own two or more Samsung products. This could be due to the fact that Samsung uses social media platforms like Twitter and Facebook to launch campaigns, engage in building communities, and to interact with customers. Social media marketing has allowed the business community in India to expand their perceptions of how to connect with consumers.

Revolution Through Social Media: Social Media has empowered the people of India to connect with one another and connect with communities across the globe. This technology has improved the way India can globally communicate. Social media has given India the strength and hope to inspire change within in its country as well as change throughout the world. Check out how social media began in India and where it is now!