The radio industry is finally upgrading with a new service known as HD Radio. This service is basically changing the way AM and FM radio signals are transmitted. The standard method of radio broadcasting has been analog, but HD Radio bundles analog signals with digital signals to produce an amazing new quality of audio. HD Radio works almost the same as traditional radio broadcasting, but it guarantees crystal clear and static free audio. Previously, AM and FM transmissions were interrupted by buildings, airplanes, mountains, and inclement weather. HD Radio provides an uninterrupted service that is extremely high quality and flexible. One of the best qualities of HD Radio is that it is completely free! Of course, listeners would need to purchase a HD Radio receiver or have a vehicle already equipped with the technology to receive digital transmissions. HD Radio receivers are typically inexpensive and are available for the car, portable, and the home. The only question that remains unanswered is why you haven't upgraded to HD Radio yet?
Arguably, analog radio has become archaic and is no longer able to provide the quality and performance that is expected in today's fast paced technological world. People want the music and information that they are interested in now. They do not want to wait hours for their favorite song to be played on the radio or listen to a college football game with scratchy and unrecognizable audio. The people deserve better and so does the radio industry. HD Radio provides the listener with a greater variety of formats to choose from. This is due to multicasting, where a radio station can broadcast multiple formats on different "channels" at the same time. For example, a radio station can broadcast country music hits as well as a talk show during the same time slot. Thus, giving the listener multiple options to choose from.
The HD Radio service not only delivers amazing sound quality and multiple listening options, but also physically enhances the radio experience. A new feature that has been added to HD Radio is the "Artist Experience". This gives the listener a visual and audio component. Listeners can view images that are related to the broadcast such as album cover art. In addition to the images, listeners are also able to see the name of the artist and song that is currently playing.
Should you choose HD Radio over other services like satellite radio or traditional analog radio? The answer is simple; choose what makes sense for you. Maybe you can not afford a new HD Radio receiver or perhaps analog radio has never failed you. What is certain is that HD Radio is changing the way we receive radio broadcasts. It is an upgrade not only for the radio industry but also for our world. Whether you are a fan of HD Radio or not, it is clear that this has allowed radio to progress and has provided a much needed life preserver to keep the radio industry afloat in this rapidly evolving world.
This was a very interesting and informative post! The introduction really captured my attention and created a way for me to relate to what you were trying to talk about. I really liked the way your post flowed, but I did kind of get confused when you said, "The only question that remains unanswered is why you haven't upgraded to HD Radio yet?" at the end of the second paragraph which sounded like a concluding sentence and made me think that your post was over. I think you could have saved that statement until the very end of your post and it would have been really strong. I also really liked how you suggested options to the reader and wasn't overly pushy on your subject. Overall, a really well written blog post!
ReplyDelete